Are you feeling overwhelmed by the daunting task of ecommerce reporting for your Shopify store? Wondering how you can use this to your benefit, especially when it comes to boosting sales? Ignoring analytics can be detrimental, but fear not! In this guide, we'll delve into the ins and outs of Shopify sales optimization through the lens of Cross Sell's simple reporting tool, including the magic of upsells. Let's unlock the secrets to elevate your store's performance.
‍

What is Ecommerce Reporting?

‍

Ecommerce reporting involves the systematic collection, analysis, and presentation of data concerning an online store's performance. Yet, it transcends mere numerical figures; it serves as a strategic instrument to elevate the performance of your Shopify store. By harnessing data-driven insights, ecommerce reporting allows you to delve into user interactions, pinpoint innovation opportunities, and, notably, amplify your product sales and upsells.

What is Ecommerce Data Used for and Why It's so Important?

When it comes to Shopify ecommerce data, there's a lot it can do! One of the main things is diving into real-time traffic. This helps uncover the star players – the top pages and products – in your store.

With quantitative insights into your products’ performance, you can easily identify which items are the best-sellers, the underperformers, and those performing at an average level in terms of transaction numbers and revenue. This knowledge strategically positions you to showcase your best-sellers, cross-sells, and upsells, increasing the likelihood of these products being added to your customers' carts.

Equally important is recognizing low-performing products, as it provides an opportunity to brainstorm improvements in your current selling and marketing strategy to enhance their performance.

‍
‍

Beyond product strategy, ecommerce data serves various purposes, including:
‍

• Tracking Sales and Promotion Success: Monitor the real-time effectiveness of promotion codes and update campaigns in Shopify as needed.
• Running A/B Tests: Conduct tests on conversions and usability for immediate results.
• Competitor Price Monitoring: Keep an eye on competitors’ pricing and adjust your pricing strategy accordingly to stay competitive.
• Introducing New Features or Products: Enhance your store by incorporating new features or products based on insights derived from the data.
• Monitoring Customer Activity: Understand customer behavior by tracking the duration they spend on specific store pages and the products they view.
  ‍

These comprehensive uses of ecommerce data contribute to a well-informed strategy, empowering you to make data-driven decisions that positively impact your store's performance and customer experience.

How to Use Cross Sell Reporting for Selling Strategy

‍

Navigating the sea of ecommerce metrics can be overwhelming. Focus on a few key metrics that align with your business goals and help you increase your Average Order Value. Cross Sell Reports is a tool that simplifies this process by offering user-friendly reports on store clicks, conversions, and upsells, providing essential details without overwhelming you.
‍
‍

Upsells Conversions and Clicks
‍

The Cross Sells Conversion and Clicks reports assist you in understanding the revenue you’re earning from your store, the best-selling items, and your Average Order Value (AOV) across different store products and upsells.

‍

Clicks are closely tied to your site's traffic and the number of visitors. If the click count fluctuates, it can be directly correlated to your website traffic. For instance, if you sell Christmas decor but it’s the middle of the year, you may experience a decrease in website visits, reflecting in the Cross Sells reports as fewer clicks on your upsells. Conversely, increased website traffic is likely to result in more clicks on your cross sells and upsells.

‍

Traffic and clicks play a crucial role in conversions. The industry average website conversion rate stands at 3.68%. This means that initially, a customer looking at an item on your website has approximately a 4% chance of converting that visit into a sale. If your conversion numbers are below this average, consider displaying different cross-sells and upsells throughout different stages of the customer's buying journey. Also, analyze factors such as branding, product mix, marketing strategies, or any other elements that might be affecting these numbers. This proactive approach allows you to make adjustments before sales further decline.

‍

Understanding your clicks and conversions enables you to grasp why certain trends are occurring, putting you in a much better position to react and improve before sales continue to decline.

‍

Continuing Your Shopify Sales Journey with Cross Sell Reporting

As you've likely discovered, if you're already utilizing Cross Sell for cross sells and upsells in your store, you're not only witnessing your sales growth but also saving time and effort by using Cross Sell Reports. No need to hassle with installing, learning, and managing a separate reporting app for your ecommerce insights.

Through Cross Sell's automated reports, you gain insights into crucial data, revealing which products were viewed on specific pages and the resulting clicks and conversions they generated. Customize these reports to suit your preferred frequency – be it daily, weekly, or monthly – and anticipate their arrival in your email inbox on scheduled days at 6:00 am UTC.

‍

Here's a quick guide to help you make the most of Cross Sell Reporting:

1. Within Cross Sell Dashboard, access your cross-sells and upsells reports:

‍

‍

‍

2. A curated list of your most recent clicked and converted products will appear based on your chosen time frame from the calendar menu.
   
   ‍

3. Customize your settings:
   
   - Opt for Email Reports (alternatively, choose Download (CSV) for an immediate report).
   - Select the frequency – Daily, Weekly, or Monthly.
   - Specify the report type – Conversion, Clicks, or Both.
   - Enter the email address(es) where you want the report sent (separate multiple emails with a comma) and hit Apply.
   - At 6:00 am UTC on your scheduled days, eagerly anticipate the arrival of your reports in your email.
   
   
   ‍

Now that you've witnessed the importance of ecommerce reporting for Shopify and how straightforward it is to gain insights with Cross Sell, take the next step and integrate it into your store. For those new to Cross Sell, explore this video to learn more about incorporating it into your Shopify experience. Elevate your e-commerce sales strategy with the power of Cross Sell Reporting!

‍

‍

‍
‍

‍