Black Friday and Cyber Monday are the most lucrative shopping events of the year, but they’re also highly competitive. In this guide, we’ll cover five high-performing cross-sell campaigns you should launch before Black Friday, complete with practical examples, setup tips, and pro strategies for Shopify merchants.

Black Friday is powered by urgency—limited-time offers, countdowns, and “while supplies last” deals. This environment is ideal for upsells because customers already expect scarcity. When you position a premium upgrade or add-on as “this deal won’t last,” it reinforces the urgency and FOMO they’re already experiencing.

In 2025, Shopify store owners need apps that do more than just add features—they should streamline your workflow, enhance marketing, and help you engage customers effectively. In this guide, we’ve rounded up five essential Shopify apps that can help you optimize your store, improve sales, and grow your business.

When you launch a Shopify store, visibility is everything. No matter how great your products are, if shoppers can’t find you on Google, sales will be limited. SEO ensures your store shows up when customers type in terms related to your products.

For big retailers, some products will naturally outperform others, and poor descriptions on a few items might not make a noticeable impact. But when you run a smaller Shopify store, every product counts. If even one page underperforms, that can mean a significant percentage of lost revenue.