North American Urns and Memorials is a North American-based wholesale business that supplies cremation urns and related memorial products to the funeral industry. Their collection includes a range of urns crafted from metals, stone, wood, biodegradable materials, and ceramics, sourced from both domestic and international suppliers. With their own production lines, warehouse, and fulfillment center, they maintain high standards of inventory to meet the diverse needs of their clients.
"Cross Sell & Upsell not only pays for itself but generates 29X income over what we pay for it"
Identifying Pain Points: Challenges Before Cross Sell & Upsell
With a vast inventory and clients needing specific pairings of products, North American Urns and Memorials faced a dilemma: their Shopify store lacked variant capabilities to showcase product options like different colors and sizes. They wanted an efficient way to present complementary and matching products, allowing clients to visualize all available options.
“We sell a lot of products, and our customers like to match certain ones with others,” the team explained. “I wanted to show variants of a product, like different colors and sizes, and needed a simple way to do that. Plus, I wanted to show complementary products that I knew our clients often looked for, as well as others that I was confident they’d be interested in if seen.”
Traditional development solutions were prohibitively expensive, which led them to search for an app that could meet their needs. After evaluating options, they decided to try Cross Sell & Upsell.
“The developers were giving me quotes way too high, so I looked for an app that might accomplish the same thing,” they noted. “I saw Cross Sell & Upsell and did a trial run. We installed it, and after some initial setup, spent time loading it with various combinations. Within less than a week, we started seeing sales come through the app—and it hasn’t let up since.”
Cross Sell & Upsell was the best solution for North American Urns
From Strategy to Success: Implementing Cross Sell & Upsell
North American Urns and Memorials uses Cross Sell & Upsell to highlight specific product pairings that make it easier for customers to see matching or alternative options across their key categories. This strategy has been effective for both their business needs and customer satisfaction. Here are a few specific ways they’re using the app:
- Pet Cremation Urns and Jewelry Pairing: They noticed that customers appreciate matching options, so for popular items like pet urns with paw prints, they showcase similar models in different metals, which also reflect varying price points. This allows clients to easily choose between affordable options and upscale alternatives. They even cross-sell matching jewelry, like paw print pendants, to create a meaningful set.
“We sell many pet urns with paw prints etched into the metal,” they explained. “A customer may not realize that something similar exists in more than one type of metal, which can make a difference in pricing. So, we may cross-sell brass models alongside the aluminum alloy models. The brass is more valuable and costs more, but they may have customers wanting something more upscale.”
- Family Keepsake Sets: Their clients often purchase a main urn for a loved one, with keepsake miniatures for family members. Cross Sell & Upsell allows them to display keepsake-sized versions of large urns right on the product page, making it easier for customers to add these items without searching the entire store.
“Some end customers want to get one main large urn that a family member holds on to, like a mom who lost her husband, but the kids want some of dad’s ashes to keep with them as well,” they shared. “Instead of having to search our site, they’ll find keepsakes right there on the page as an option. Some families want multiple mini urns to give to family and friends while mom keeps the large version at home.”
The Data Speaks: Assessing the Impact of Cross Sell & Upsell
The team at North American Urns and Memorials has seen incredible results from Cross Sell & Upsell, even with minimal usage of the app’s full capabilities. They shared that, on average, the app generates 29X the revenue over its cost, consistently proving its value.
“When I add an app to our shop I’m always looking to see if it can at least pay for itself. Even without having optimized our use of Cross Sell & Upsell it not only pays for itself but generates 29X income over what we pay for it. I like the fact that it has not once glitched on us, it’s like having a sales rep on duty 24/7 helping our customers get what they want and inspiring them to consider a great combination of products."
Cross Sell & Upsell helped the business to generate revenue
Smooth Sailing: Reliability and User-Friendliness in Action
The customer remarked on the app's reliability, stating, "It has worked flawlessly since we installed it, allowing us to focus on serving our customers without worrying about technical issues." This consistent performance not only enhances customer satisfaction but also enables the business to concentrate on growth rather than app maintenance.
Though the customer acknowledged that every app has room for improvement, they emphasized the ease of use and the app's potential for maximizing sales. "Cross Sell & Upsell has made it easy for us to present our customers with complementary products, and we’ve seen an increase in order value as a result." For any business looking to enhance their upselling strategies with minimal effort, Cross Sell & Upsell comes highly recommended.
Critical Insights: What Shopify Store Owners Can Learn
For Shopify stores considering Cross Sell & Upsell, the success of North American Urns and Memorials highlights several compelling benefits:
1. High ROI: The app has proven to be a powerful investment, generating returns that are an impressive 29x its cost, even when used at a limited capacity. As the customer stated, “I wanted to show customers complimentary products I know they often look for, and others that I’m confident they’d be interested in if seen.” This significant return on investment demonstrates how Cross Sell & Upsell can effectively pay for itself many times over, making it a financially sound choice for store owners looking to enhance their sales strategy.
2. Enhanced Customer Experience: One of the most crucial aspects of any online store is the shopping experience it provides. Cross Sell & Upsell simplifies product discovery by presenting customers with complementary options that they may not have considered otherwise. The customer highlighted this benefit, saying, “Most people are shocked at the wide variety of urns they can buy, but since our client base are professionals, they usually just need to find exactly what they know they need.” This ease of navigation not only helps customers find exactly what they need but also encourages them to explore additional products, leading to more meaningful purchases that enhance their overall shopping experience.
Cross Sell & Upsell's intuitive UI makes it easy to add upsells
3. Stability and Efficiency: In an era where downtime can lead to lost sales, the reliability of Cross Sell & Upsell stands out. The app runs smoothly and requires minimal technical intervention, allowing store owners to focus on other important aspects of their business. The customer noted, “It’s like having a sales rep on duty 24/7, helping our customers get what they want and inspiring them to consider a great combination of products.” By functioning as a dependable “24/7 sales rep,” it ensures that customers have access to product recommendations at all times, ultimately driving sales even outside of regular business hours.
This case study illustrates that Cross Sell & Upsell is more than just an application—it serves as a strategic partner that adds tangible value to Shopify stores. By enhancing the customer experience, maximizing returns, and providing unwavering reliability, it transforms the sales process into a streamlined and effective operation that can adapt to the evolving needs of online retailers. For Shopify store owners looking to boost their sales and improve customer satisfaction, Cross Sell & Upsell represents a valuable asset worth considering!
